2020 has been a rollercoaster of a year, but many companies have taken this opportunity to improvise existing methods and explore new ways to keep their business running. Likewise, real estate agents have adapted their marketing to the current situation. Here are the 5 real estate marketing ways an agent can strengthen and secure their sales, in this challenging year of 2020.
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Virtual home staging
Staging a home is one of the most effective marketing methods in the real estate world. It can be played to the agent’s advantage – it displays the house’s strengths and minimizes its weaknesses.
As close contact communication is not advisable in 2020, bringing physical home staging to a virtual platform is a great tactic in real estate marketing. Not only can buyers be able to safely visualize their future homes on a virtual platform, agents can also save large costs on designs and decorations for physical homes.
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Stream live online
Joining online events as speakers and streaming live on platforms like Zoom can build your exposure and credibility to your customers. Furthermore, seeing an agent explaining a property and answering questions from the audience live time boosts confidence and clears doubts. Customers will be inquiring after your property and buying them in no time!
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Make it simple
With communication constricted due to our current situation, it is effective for agents to make the process easier for clients. Conveying industrial words in simple layman terms, asking the right questions to better understand the customer – these can all quicken the process of procuring a customer. Always remember: more of them, and less of you.
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Physical showings
Each home buyer has different preferences in viewing houses. Some home buyers will definitely want to visualize their future house, preferably in person. If your client insists in attending a home showing physically, bring them and brief them the necessary precautions. Offer them face masks and hand sanitizers. Buyers will feel safe and secure, hence trusting you in the process of purchasing a house.
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Explore new ways
Marketing has always been creative and flexible. Successful companies have always been innovative in their advertising and sales. Therefore, constantly review and think about whether or not your real estate marketing tactics sets you apart from the others. Stay up to date about the technology and tools you can use to utilize in this ever-changing industry. By exploring new ways, you may have a breakthrough and gain new opportunities you never knew existed.
Here’s why you should choose to work in the real estate industry now!
Success comes to those who work for it. We hope these 5 real estate marketing tactics can inspire agents, and help them in their journey of property marketing.
According to Inman.
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