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SINGAPORE, Oct. 21, 2021 /PRNewswire/ — Citi, the largest pan-regional credit card issuer, and Grab, a leading superapp in Southeast Asia, are providing Citi cardmembers in Singapore with more options to maximise the value of their Citi ThankYou Points or Citi Miles.
Starting today, Citi cardmembers will have a new channel to instantly convert their existing Citi ThankYou Points or Citi Miles to GrabRewards points. This tie-up was partly in response to Citi cardmembers’ feedback on wanting more rewards redemption options. The partnership allows Citi card customers more flexibility to redeem their Citi ThankYou Points or Citi Miles for ride or delivery vouchers from the GrabRewards catalogue, offset in-store purchases, and participate in fun seasonal activities. This can be done seamlessly with no conversion fees imposed.
The programme follows a longstanding partnership between Citi and Grab in the region, with the most recent being a cards tie-up in Thailand in August 2021. This partnership is made possible via API integration, allowing a secure and easy way for Citi cardmembers to make instant rewards conversion on a partner’s digital e-commerce site or app, using secured API developed, controlled and owned by Citi.
Serene Gay, Citibank Singapore Head of Credit Cards and Personal Loans, said: “At Citibank, we greatly value our customer experience, and seek to make it more convenient and rewarding for them to use our cards. Thus, we are delighted to be the first credit card issuer in Singapore to offer this innovative tie-up with Grab which will offer more flexibility and value to our cardmembers through combining a strategic partnership with the use of technology.”
Lim Kell Jay, Head of Grab Financial Group, Singapore said: “As consumers become savvier about earning rewards with their digital payments, we are always seeking ways to enhance our users’ GrabPay experience by providing greater value and rewards with every transaction. By teaming up with Citibank, consumers who are both GrabPay and Citi Card users can now have the flexibility to convert their Citi ThankYou Points or Citi Miles for everyday use on the Grab platform.”
About Citi
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services and wealth management.
Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://blog.citigroup.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi.
About Grab
Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto over millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries.
