Being an influencer sounds easy right? Well, maybe not for someone who is trying to start out right now.
Some may think that being one is just for fame, but in reality, influencers have made significant impact on their followers, as they share their professionalism and their own recommendations in regards to the industry they are working in. So, it’s not just rainbows, sunshine and cameras; you need to put in the work to be an influencer.
Instagram influencer marketing has been trending in Malaysia, gaining even more traction as more people are attempting to achieve recognition in social media. It has also become a hot topic and is not restricted to certain brands only. Lucky us huh being blessed in this Gen?
So, you’ve read this far. And you’re interested in becoming one, right? But you don’t know where to start. Scratching your head and just scrolling through looking for an answer. Well fear not, we are here to save you from your sadness and dilemma. So read on if you want to be an influencer!
Journey To Be An Influencer In Just 4 Simple Steps!
Step 1: Knowing Your Niche
Some of you may ask, what is a niche?
A niche is when someone selects a specialty they are interested in, or has the knowledge in it. You really want to pick a specialty that you are keen on and can reliably make content about, using it as your advantage too to stand out! From there, you are able to build a good foundation for yourself with the knowledge that you have.
From there, you would need to do some research and put up content in the niche that you had chosen. Remember, it takes some work here and maybe a little more energy, but be sure you are doing it with passion! The more passionate you are, the better quality of content will be put out for your followers, showing off your skills.
From makeup to fitness, or even fashion lifestyle, you’d need to narrow down to discover a path that you desire. Choosing a combination of 2-3 interests that you are an expert or passionately adore in will be the best. No more, no less here.
Step 2: Understanding Your Audience
Here, you need to figure out what is the target audience that you want to influence here, which includes interacting with your followers and making them feel valued, thus it creates a strong connection on both ends. This is due to the fact that influencers cannot cater to everyone, but only those who share similar interests and passion.
So, you really need to take into consideration who you want to focus on, as it will lead you to do it well to construct your loyal base of followers.
Simple right?
To begin with, you can look into your current followers accounts to gain insights on their interests. It would also help you narrow down to a demographic that you would want. Moreover, most social media platforms have a tool that can help you gain insights on your current follower base, making your life easier here.
Example? Take Twitter Analytics. It is able to provide insights in your current follower’s interests, the gender, locations and more.
Step 3: Create and Post Relevant Content
As an influencer, your end goal is to make people listen to what you have to say. When you engage more with your audience, they will be more likely to be influenced by your suggestions and opinions. Posting content that’s useful and relevant to your followers can help you reach that goal.
Think of what your audience might like, and create a content strategy by mixing in different content types that will be interesting to your followers. Some influencers would include their personal lives within their niche in order to connect to their followers better, but some prefer to keep it separate – either way, try to find something that works for you, and stick to your niche when planning your content.
Whatever your content strategy may be, make sure it’s broad enough to have room for brand collaborations. Your sponsored posts should be able to fit naturally along with the rest of the content you post.
In sum, your content strategy should be focused on your niche, but not too narrow. Make sure to always think from a long-term perspective, and start preparing to be an influencer from the beginning!
Step 4: Be Regular & Consistent
Once you’ve decided on the direction of your content, you can start creating a content schedule with posting frequency. The algorithm tends to favour accounts that post regularly, especially Instagram. The more you post, the more likely it is for you to gain visibility.
You can decide to post either daily, weekly, or at a pace where you feel most comfortable with. When you’re deciding this, consider the nature of the platform that you’re posting on as well.
For example, Twitter is more dynamic, thus requiring an even higher posting frequency for influencers who wish to tap into that market. Platforms such as Facebook, Instagram and Youtube don’t necessarily require such a high frequency, but you can plan a consistent schedule with the days and times to post on these platforms.
Credit: AJ MARKETING
Instagram Influencer Marketing is known to be one of the best strategies that anyone can use out there in Malaysia while being in the top 3 of the most favourable platforms to utilise. Instagram’s potential ad reach has also increased to roughly 15.55 million people.
What does it mean by that?
Well, it implies that a marketer may reach a larger audience by running an ad on Instagram, reaching 47.2% of the entire population of Malaysians. Hence, it has created Instagram to be an important platform for many businesses, as their core objective is to increase brand exposure and enhance brand identity.
Try to look out for the best times to post these advertisements, as you’d want to maximise on potential customer engagement too right? So, have a strategy, schedule the posts to be put up on allocated times.
Here are some Instagram Influencers from Malaysia that you can look into with their array of specialities! Hope it could give you a better insight too into the Malaysian Instagram Influencer landscape.
Influencers From Instagram
Followers: 8.7 Million
Topics Specialised In: Lifestyle, Fashion, Beauty, Travel
View this post on Instagram
Followers: 8.8 Million
Topics Specialised In: Lifestyle, Fashion, Beauty, Music, Charity
View this post on Instagram
Followers: 7.9 Million
Topics Specialised In: Lifestyle, Comedy, Beauty, Charity
View this post on Instagram
Followers: 7.4 Million
Topics Specialised In: Lifestyle, Beauty, Travel, Movie, Fashion
View this post on Instagram
Of course, We cannot forget the biggest influencer out there:
- ADRIAN SEOW (Facebook)
Followers: 12K Followers
Topics Specialised In: Property, Marketing, Real Estate, Model
The Influencers From Tiktok
Followers: 2.1 Million
Topics Specialised In: Comedy, Entertainment, Movies
@miasaranasuha A day with a HUAWEI MatePad 10.4″ is so easy! Tak perlu lagi risau dengan beg berat dan battery yang cepat drain. Mia nak marathon drama favorite Mia pun dah tak perlu risau dah, kat mana mana pun boleh #HUAWEIMatePad #MPencil2ndGen ♬ original sound – Mia Sara Nasuha
Followers: 2 Million
Topics Specialised In: Music, Entertainment, Dance
@alvinchong123 Everyone loves him #pomeranian #guccipets ♬ Left and Right (Feat. Jung Kook of BTS) – Charlie Puth & Jung Kook & BTS
Followers: 4.2 Million
Topics Specialised In: Health, Comedy, Entertainment
@drbengee♬ original sound – Ian Asher
Influencers have been mushrooming in every industry that is known out there therefore, creating a domino effect on other people here. More people have started their journey into becoming an influencer, aspiring to be well-known and the best in the field they had chosen. We hope this guide can help you kickstart your journey to becoming a successful influencer!
You too can become an influencer in the property industry, similar to the likes of Adrian Seow! Join us to become part of a team that will help you grow and achieve your dream to become an influencer!
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